Brand positioning

We specialise in creating strategies, seeking new product concepts, creative marketing solutions thanks to our long-standing experience in consumer goods and services.

We commence every single strategic project from analysing competitive environment, consumer trends, and identifying the cultural background, analogous foreign markets, and profound exploration of the Client’s area of expertise and context for his strategic needs.

The brand positioning process is conducted in relation to consumers, competitive environment, and existing brand values.

In the process of creating inspiring solutions of a particular market problem, we provide the Client with alternative scenarios of strategic actions, which differ from one another also as regards the holistic business approach.

Among projects conducted we offer market research, semiotic analyses, and brand/product visual identification.

Strategic projects aiming at creating effective brand positioning strategies from scratch are conducted in cooperation with our business partner – the Stratus agency specialising in effective brand management and implementation of business growth strategies.