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Marketing Mix Test (MMT)

Marketing Mix is one of the key notions in marketing. Depending on the Client’s needs, Marketing Mix Tests utilise in one project various combinations of quantitative and qualitative research modules:

  • Product formula tests
  • Strategic concept tests
  • Portfolio tests
  • Packaging tests
  • Name tests
  • Price research
  • ATL, BTL communication tests

Our solutions are fully standardised modules testing particular Marketing Mix components. What makes MMT conducted by EEI different from solutions proposed by other market research agencies?

At EEI we also ask and analyse questions combining particular modules. Moreover, we check if the tested concept has any potential from the point of view of creating an optimal product portfolioBadanie portfolio