We turn data into brand success

Testimonial casting

The credibility of the testimonial and most of its communicational potential are determined by finding the ‘one and only’ protagonist of the advertising spot, which shall move the entire brand forward with its message or reaction to it.

Looking for a real consumer who shall face this difficult challenge is requires experience in both recruitment and interviewing on the set. After having conducted a dozen or so testimonial castings for leading brands, having developed procedures allowing for finding future testimonial protagonists, EEI has acquired all the competencies guaranteeing success in this demanding format.

Moreover, during the casting projects we offer supervision and psychological support to individuals recruited during photo sessions or when using the product. We guarantee full anonymity of the Client within limits necessary to complete the project and obtain authentic opinions from consumer or the surprise effect.