English
polski Marketing Mix Test (MMT)
Marketing Mix is one of the key notions in marketing. Depending on the Client’s needs, Marketing Mix Tests utilise in one project various combinations of quantitative and qualitative research modules:
- Product formula tests
- Strategic concept tests
- Portfolio tests
- Packaging tests
- Name tests
- Price research
- ATL, BTL communication tests
Our solutions are fully standardised modules testing particular Marketing Mix components. What makes MMT conducted by EEI different from solutions proposed by other market research agencies?
At EEI we also ask and analyse questions combining particular modules. Moreover, we check if the tested concept has any potential from the point of view of creating an optimal product portfolioBadanie portfolio
Research facility
The location of the EEI research facility is located prestigious – near the Old Town and the Presidential Palace. Thanks to easy access and attractive location which is chosen by many Warsaw residents for walks we can more easily recruit respondents for both qualitative studies, and Central Location Tests.
Our lab is:
♦ a modern, spacious FGI facility fully equipped with all the necessary multimedia solutions, FocusVision online data transmission, videostreaming
♦ 10 central location test stands with unlimited access to the Internet.